Customereye

iD Mobile

Software & Web Services • United Kingdomwww.idmobile.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

41/100
4.04 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Software & Web Services companies

#321of 363
Top 88% · Bottom Tier
#1 (best)#363 (worst)
#319Peer
#320Peer
#321This company
#322Peer
#323Peer

Overall Customer Sentiment

Below Average

57% of reviews positive, 41% negative

56%
positive
  • Positive56%
  • Neutral2%
  • Negative41%

Sentiment Balance

Covering November 2024 — 600 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 56% of reviews in this period, with 41% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
17.6%
Pricing
15.5%
Product Quality
13.7%
Problem Resolution
12.0%
Loyalty
11.8%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 17.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH67/100
67/100
signal score
  • Built from a negative-review share of 50.7% across this company's analyzed reviews.
  • 8 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.0avg rating
5
65.0%
4
8.3%
3
7.0%
2
5.2%
1
14.5%

Based on 600 analyzed reviews.

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