Customereye

Direct Line - Business

Finance & Insurancewww.directlineforbusiness.co.uk

Review data last updated .

Based on public reviews and response behavior.

Tip: Tap or click the ⓘ icons to learn how to read each section. Expand cards for evidence.

200 reviews over 63 days (about 97 per month). Busiest month: 41% of reviews. Languages: en 100%.

Overall Score

66/100
Short observation window (63 days)
+14.4 vs. last month4.35 ★ average rating · 200 reviews
66/100 from 200 reviews over 3 months, moderate confidence. trend not shown: window under six months.

Finance & Insurance average: score 62.9, rating 4.27 stars, reply rate 49.3%, over 2,001 ranked companies · benchmark 6 Oct 2026

Score

65.9

Industry average 62.9

3.0 above average

Rating

4.35

Industry average 4.27

0.08 above average

Reply rate

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Industry average 49.3%

not measured

Competitive Performance Rank

Among ranked Finance & Insurance companies

#930of 2001 ranked in Finance & Insurance
Top 46% · Upper Half
#1 (best)#2001 (worst)
#928Peer
#929Peer
#930This company
#931Peer
#932Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Above Average

71% of reviews positive, 28% negative

71%
positive
  • Positive71%
  • Neutral2%
  • Negative28%

Sentiment Balance

Covering September 2026 — 73 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 81% of reviews in this period, with 18% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)
Hidden

Based on 3 months of reviews, too short to read a trend

Theme Distribution

Share of theme mentions

Customer Support
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Onboarding
Hidden
Pricing
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Communication
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Response Speed
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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