Customereye

The Craft Company

Food & Beverage • United Kingdomwww.craftcompany.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

51/100
−31.1 vs. last month4.75 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Food & Beverage companies

#394of 551
Top 72% · Mid Pack
#1 (best)#551 (worst)
#392Peer
#393Peer
#394This company
#395Peer
#396Peer

Overall Customer Sentiment

Mid Pack

79% of reviews positive, 20% negative

79%
positive
  • Positive79%
  • Neutral1%
  • Negative20%

Sentiment Balance

Covering December 2024 — 6 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
28.2%
Response Speed
17.6%
Product Quality
17.3%
Onboarding
8.0%
Loyalty
8.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 1.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM29/100
29/100
signal score
  • Built from a negative-review share of 29.3% across this company's analyzed reviews.
  • The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating
5
88.7%
4
4.8%
3
2.2%
2
1.2%
1
3.2%

Based on 600 analyzed reviews. Sentiment is holding steady: 94.8% of reviews in the last three months were positive, compared with 97.4% in the three months before that.

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