Thomas Cook Airlines

Airlines & Aviationthomas-cook-airlines.skytrax-import

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

38/100

−33.3 vs. last month2.76 ★ average rating · 290 reviews

Competitive Performance Rank

Among fully-analyzed Airlines & Aviation companies

#10of 41

Top 24% · Top Tier

#1 (best)#41 (worst)

#8Peer

#9Peer

#10This company

#11Peer

#12Peer

Overall Customer Sentiment

Category Leader

54% of reviews positive, 44% negative

54%

positive

Positive54%
Neutral2%
Negative44%

Sentiment Balance

Covering June 2019 — 6 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 17% of reviews in this period, with 83% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 259 reviews across the months with enough data to chart reliably (min 3/month), most recent: June 2019.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

17.6%

Customer Support

15.4%

Pricing

13.3%

Product Quality

13.1%

Response Speed

12.7%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 17.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM36/100

36/100

signal score

•Built from a negative-review share of 44.1% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.8avg rating

5★

25.2%

4★

15.2%

3★

9.0%

2★

11.0%

1★

39.7%

Based on 290 analyzed reviews. Sentiment is improving: 60.0% of reviews in the last three months were positive, compared with 36.4% in the three months before that.

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