Customereye

Smartmoms

Kids & Familysmartmoms.uk

Review data last updated .

Based on public reviews and response behavior.

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200 reviews over 158 days (about 39 per month). Busiest month: 25% of reviews. Languages: en 100%.

Overall Score

44/100
Short observation window (158 days)
−2.9 vs. last month2.48 ★ average rating · 200 reviews
44/100 from 200 reviews over 6 months, moderate confidence. trend not shown: window under six months.

Kids & Family average: score 67.3, rating 4.40 stars, reply rate 44.2%, over 182 ranked companies · benchmark 2 Nov 2026

Score

44.4

Industry average 67.3

22.9 below average

Rating

2.48

Industry average 4.40

1.92 below average

Reply rate

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Industry average 44.2%

not measured

Competitive Performance Rank

Among ranked Kids & Family companies

#171of 182 ranked in Kids & Family
Top 94% · Bottom Tierup 54 from last month
#1 (best)#182 (worst)
#169Peer
#170Peer
#171This company
#172Peer
#173Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

40% of reviews positive, 60% negative

40%
positive
  • Positive40%
  • Neutral0%
  • Negative60%

Sentiment Balance

Covering October 2026 — 47 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 43% of reviews in this period, with 57% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
Hidden

Based on 6 months of reviews, too short to read a trend

Theme Distribution

Share of theme mentions

Delivery Shipping
Hidden
Product Quality
Hidden
Loyalty
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Onboarding
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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