Customereye

First Loan

Finance & Insurance • United Statesfirstloan.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

47/100
+39.4 vs. last month4.10 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#307of 373
Top 82% · Bottom Tier
#1 (best)#373 (worst)
#305Peer
#306Peer
#307This company
#308Peer
#309Peer

Overall Customer Sentiment

Below Average

71% of reviews positive, 29% negative

71%
positive
  • Positive71%
  • Neutral1%
  • Negative29%

Sentiment Balance

Covering September 2022 — 11 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 73% of reviews in this period, with 27% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 595 reviews across the months with enough data to chart reliably (min 3/month), most recent: September 2022.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
29.4%
Response Speed
16.2%
Product Quality
14.5%
Onboarding
12.1%
Pricing
8.7%

Most feedback concerns Customer Support.

The most common complaint theme is Pricing, making up 8.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM42/100
42/100
signal score
  • Built from a negative-review share of 42.3% across this company's analyzed reviews.
  • 5 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.1avg rating
5
68.7%
4
9.0%
3
2.8%
2
2.8%
1
16.7%

Based on 600 analyzed reviews. Sentiment is improving: 81.2% of reviews in the last three months were positive, compared with 40.0% in the three months before that.

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