Blue Vanilla

Apparel & Fashion • United Kingdombluevanilla.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

47/100

−16.7 vs. last month3.97 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#243of 330

Top 74% · Mid Pack

#1 (best)#330 (worst)

#241Peer

#242Peer

#243This company

#244Peer

#245Peer

Overall Customer Sentiment

Mid Pack

71% of reviews positive, 28% negative

71%

positive

Positive71%
Neutral1%
Negative28%

Sentiment Balance

Covering July 2024 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 587 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

22.2%

Product Quality

18.2%

Response Speed

13.7%

Loyalty

12.4%

Customer Support

10.4%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Loyalty, making up 12.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH54/100

54/100

signal score

•Built from a negative-review share of 33.3% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.0avg rating

5★

67.3%

4★

5.2%

3★

4.8%

2★

2.3%

1★

20.3%

Based on 600 analyzed reviews. Sentiment is slipping: 14.3% of reviews in the last three months were positive, compared with 28.6% in the three months before that.

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