Blue Apron

Food & Beverage • United Statesblueapron.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

50/100

−20.0 vs. last month3.83 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Food & Beverage companies

#421of 551

Top 76% · Bottom Tier

#1 (best)#551 (worst)

#419Peer

#420Peer

#421This company

#422Peer

#423Peer

Overall Customer Sentiment

Below Average

70% of reviews positive, 29% negative

70%

positive

Positive70%
Neutral1%
Negative29%

Sentiment Balance

Covering August 2026 — 5 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 20% of reviews in this period, with 60% negative and 20% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 997 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

17.7%

Customer Support

16.6%

Delivery Shipping

15.3%

Onboarding

13.6%

Loyalty

13.3%

Most feedback concerns Product Quality.

The most common complaint theme is Delivery Shipping, making up 15.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH64/100

64/100

signal score

•Built from a negative-review share of 28.8% across this company's analyzed reviews.
•18 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.8avg rating

5★

57.0%

4★

11.3%

3★

7.1%

2★

6.7%

1★

17.9%

Based on 1,000 analyzed reviews. Sentiment is slipping: 23.5% of reviews in the last three months were positive, compared with 35.0% in the three months before that.

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