Vrbo

Flight & Hotel Booking • USwww.vrbo.com

Review data last updated July 3, 2026.

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Based on public reviews and response behavior.

Overall Score

41/100

+21.1 vs. last month2.77 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Flight & Hotel Booking companies

#203of 225

Top 90% · Bottom Tier

#1 (best)#225 (worst)

#201Peer

#202Peer

#203This company

#204Peer

#205Peer

Overall Customer Sentiment

Below Average

50% of reviews positive, 49% negative

50%

positive

Positive50%
Neutral1%
Negative49%

Sentiment Balance

Covering August 2026 — 187 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 63% of reviews in this period, with 36% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,000 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

18.0%

Product Quality

16.8%

Customer Support

14.9%

Pricing

11.1%

Communication

9.7%

Most feedback concerns Loyalty.

The most common complaint theme is Customer Support, making up 14.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH84/100

84/100

signal score

•Built from a negative-review share of 48.8% across this company's analyzed reviews.
•15 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.8avg rating

5★

37.4%

4★

5.3%

3★

3.2%

2★

5.5%

1★

48.6%

Based on 1,000 analyzed reviews. Sentiment is slipping: 42.3% of reviews in the last three months were positive, compared with 52.9% in the three months before that.

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