Urban Outfitters

Apparel & Fashion • United Stateswww.urbanoutfitters.co.uk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

39/100

+10.0 vs. last month3.18 ★ average rating · 850 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#302of 330

Top 92% · Bottom Tier

#1 (best)#330 (worst)

#300Peer

#301Peer

#302This company

#303Peer

#304Peer

Overall Customer Sentiment

Below Average

49% of reviews positive, 49% negative

49%

positive

Positive49%
Neutral1%
Negative49%

Sentiment Balance

Covering August 2026 — 94 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 844 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

18.7%

Delivery Shipping

15.1%

Customer Support

13.4%

Loyalty

11.7%

Onboarding

9.4%

Most feedback concerns Product Quality.

The most common complaint theme is Delivery Shipping, making up 15.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH51/100

51/100

signal score

•Built from a negative-review share of 49.2% across this company's analyzed reviews.
•6 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.2avg rating

5★

44.6%

4★

6.4%

3★

6.4%

2★

7.9%

1★

34.8%

Based on 850 analyzed reviews. Sentiment is improving: 61.0% of reviews in the last three months were positive, compared with 34.3% in the three months before that.

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