The North Face

General Retail & Marketplaceswww.thenorthface.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

38/100

+5.0 vs. last month1.60 ★ average rating · 707 reviews

Competitive Performance Rank

Among fully-analyzed General Retail & Marketplaces companies

#327of 359

Top 91% · Bottom Tier

#1 (best)#359 (worst)

#325Peer

#326Peer

#327This company

#328Peer

#329Peer

Overall Customer Sentiment

Below Average

26% of reviews positive, 73% negative

26%

positive

Positive26%
Neutral1%
Negative73%

Sentiment Balance

Covering August 2026 — 5 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 80% of reviews in this period, with 20% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 701 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

16.8%

Customer Support

16.5%

Delivery Shipping

15.7%

Pricing

10.9%

Communication

10.9%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 16.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH83/100

83/100

signal score

•Built from a negative-review share of 73.4% across this company's analyzed reviews.
•16 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.6avg rating

5★

11.9%

4★

1.8%

3★

1.7%

2★

4.0%

1★

80.6%

Based on 707 analyzed reviews. Sentiment is improving: 64.3% of reviews in the last three months were positive, compared with 50.0% in the three months before that.

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