Customereye

Smiggle

Kids & Familywww.smiggle.co.uk

Review data last updated .

Based on public reviews and response behavior.

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100 reviews over 512 days (about 6 per month). Busiest month: 11% of reviews. Languages: en 100%.

Overall Score

18/100
−27.3 vs. last month1.62 ★ average rating · 100 reviews
18/100 from 100 reviews over 15 months, moderate confidence.

Kids & Family average: score 68.5, rating 4.38 stars, reply rate 51.1%, over 67 ranked companies · benchmark 3 Oct 2026

Score

18.4

Industry average 68.5

50.1 below average

Rating

1.62

Industry average 4.38

2.76 below average

Reply rate

—

Industry average 51.1%

not measured

Competitive Performance Rank

Among ranked Kids & Family companies

#67of 67 ranked in Kids & Family
Top 100% · Bottom Tier
#1 (best)#67 (worst)
#63Peer
#64Peer
#65Peer
#66Peer
#67This company

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

20% of reviews positive, 80% negative

20%
positive
  • Positive20%
  • Neutral0%
  • Negative80%

Sentiment Balance

Covering September 2026 — 6 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
HiddenHidden

Theme Distribution

Share of theme mentions

Customer Support
Hidden
Loyalty
Hidden
Delivery Shipping
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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