Based on public reviews and response behavior.
125 reviews over 334 days (about 11 per month). Busiest month: 13% of reviews. Languages: en 100%.
Kids & Family average: score 68.3, rating 4.43 stars, reply rate 44.2%, over 203 ranked companies · benchmark 19 Oct 2026
Score
33.6
Industry average 68.3
34.7 below average
Rating
2.74
Industry average 4.43
1.69 below average
Reply rate
—
Industry average 44.2%
not measured
Among ranked Kids & Family companies
Only companies with enough recent, scoreable reviews are ranked.
48% of reviews positive, 51% negative
Covering September 2026 — 12 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 8% of reviews in this period, with 92% negative and 0% neutral.
Share of theme mentions
Themes extracted from 125 analysed reviews.
No strength themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 203 ranked companies in Kids & Family (benchmark 19 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around value for money scores -0.592 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
Sentiment has been declining (trajectory: -0.752). Review the worst months in the trend data to identify specific operational or product issues.
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