Customereye

Philipmorrisdirect

Apparel & Fashionwww.philipmorrisdirect.co.uk

Review data last updated .

Based on public reviews and response behavior.

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100 reviews over 483 days (about 6.3 per month). Busiest month: 14% of reviews. Languages: en 100%.

Overall Score

55/100
4.62 ★ average rating · 100 reviews
55/100 from 100 reviews over 14 months, moderate confidence.

Apparel & Fashion average: score 62.4, rating 4.23 stars, reply rate 40.7%, over 1,409 ranked companies · benchmark 3 Oct 2026

Score

55.3

Industry average 62.4

7.1 below average

Rating

4.62

Industry average 4.23

0.39 above average

Reply rate

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Industry average 40.7%

not measured

Competitive Performance Rank

Among ranked Apparel & Fashion companies

#966of 1409 ranked in Apparel & Fashion
Top 69% · Mid Pack
#1 (best)#1409 (worst)
#964Peer
#965Peer
#966This company
#967Peer
#968Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Mid Pack

84% of reviews positive, 16% negative

84%
positive
  • Positive84%
  • Neutral0%
  • Negative16%

Sentiment Balance

Covering August 2026 — 4 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Delivery Shipping
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Product Quality
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Customer Support
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Communication
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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