Peacocks

Apparel & Fashion • United Kingdomwww.peacocks.co.uk

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

37/100

+11.4 vs. last month1.62 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#310of 330

Top 94% · Bottom Tier

#1 (best)#330 (worst)

#308Peer

#309Peer

#310This company

#311Peer

#312Peer

Overall Customer Sentiment

Below Average

25% of reviews positive, 73% negative

25%

positive

Positive25%
Neutral2%
Negative73%

Sentiment Balance

Covering December 2024 — 11 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 36% of reviews in this period, with 64% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

18.0%

Delivery Shipping

17.7%

Customer Support

17.7%

Communication

13.7%

Pricing

9.7%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 18.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH100/100

100/100

signal score

•Built from a negative-review share of 74.0% across this company's analyzed reviews.
•22 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.6avg rating

5★

11.7%

4★

2.0%

3★

2.8%

2★

4.2%

1★

79.3%

Based on 600 analyzed reviews. Sentiment is slipping: 14.5% of reviews in the last three months were positive, compared with 24.1% in the three months before that.

Unlock full insights