Based on public reviews and response behavior.
200 reviews over 1,018 days (about 6 per month). Busiest month: 16% of reviews. Languages: nl 74%, unknown 14%, en 8%.
These figures describe an earlier period, not the last 12 months.
Beauty & Wellness average: score 65.4, rating 4.28 stars, reply rate 40.6%, over 1,840 ranked companies · benchmark 30 Oct 2026
Score
24.6
Industry average 65.4
40.8 below average
Rating
3.48
Industry average 4.28
0.80 below average
Reply rate
—
Industry average 40.6%
not measured
Not ranked
no reviews in the last 12 months
13% of reviews positive, 87% negative
Covering November 2016 — 5 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 20% of reviews in this period, with 80% negative and 0% neutral.
Reviews are mostly in Dutch
Share of theme mentions
Themes from the 200 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 1,840 ranked companies in Beauty & Wellness (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.134 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
The company replies to 1% of reviews against an industry average of 41%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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