Boots

Beauty & Wellness • United Kingdomwww.boots-uk.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

24/100

+2.4 vs. last month1.59 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#349of 351

Top 99% · Bottom Tier

#1 (best)#351 (worst)

#347Peer

#348Peer

#349This company

#350Peer

#351Peer

Overall Customer Sentiment

Below Average

30% of reviews positive, 68% negative

30%

positive

Positive30%
Neutral2%
Negative68%

Sentiment Balance

Covering November 2024 — 26 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 31% of reviews in this period, with 69% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

19.5%

Delivery Shipping

16.9%

Loyalty

15.3%

Communication

11.0%

Pricing

9.3%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 19.5% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH100/100

100/100

signal score

•Built from a negative-review share of 65.7% across this company's analyzed reviews.
•22 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.6avg rating

5★

10.7%

4★

2.5%

3★

1.5%

2★

6.2%

1★

79.2%

Based on 600 analyzed reviews. Sentiment is slipping: 11.8% of reviews in the last three months were positive, compared with 21.9% in the three months before that.

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