Oakfield Direct

Sports & Fitness • United Kingdomwww.oakfield-direct.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

53/100

+9.5 vs. last month4.89 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Sports & Fitness companies

#95of 174

Top 55% · Mid Pack

#1 (best)#174 (worst)

#93Peer

#94Peer

#95This company

#96Peer

#97Peer

Overall Customer Sentiment

Mid Pack

83% of reviews positive, 16% negative

83%

positive

Positive83%
Neutral1%
Negative16%

Sentiment Balance

Covering October 2024 — 27 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 85% of reviews in this period, with 15% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

25.1%

Response Speed

21.6%

Product Quality

15.8%

Customer Support

11.4%

Pricing

9.3%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM31/100

31/100

signal score

•Built from a negative-review share of 27.0% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.9avg rating

5★

94.2%

4★

3.3%

3★

0.8%

2★

0.3%

1★

1.3%

Based on 600 analyzed reviews. Sentiment is holding steady: 100.0% of reviews in the last three months were positive, compared with 99.0% in the three months before that.

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