Based on public reviews and response behavior.
200 reviews over 893 days (about 6.8 per month). Busiest month: 53% of reviews — one month dominates this sample. Languages: en 96%, unknown 4%, es 1%.
Sports & Fitness average: score 63.1, rating 4.32 stars, reply rate 31.1%, over 1,494 ranked companies · benchmark 17 Oct 2026
Score
54.2
Industry average 63.1
8.9 below average
Rating
4.68
Industry average 4.32
0.36 above average
Reply rate
—
Industry average 31.1%
not measured
Among ranked Sports & Fitness companies
Only companies with enough recent, scoreable reviews are ranked.
82% of reviews positive, 17% negative
Covering January 2026 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.
Based on 3 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 200 analysed reviews.
Prioritized by observed gaps vs competitors
AI analysis
A card that is absent means no signal qualified, not that nothing is wrong.
Implement a tracked, time-bound returns management system with automated status updates at each stage (approval, receipt, refund issued). Assign a dedicated returns coordinator and set SLA targets of 48-hour acknowledgment and 5-business-day resolution.
Establish a policy to respond to 100% of 1-star and 2-star reviews within 48 hours and at least 50% of 4-star reviews with personalized follow-up. Train a dedicated team member or community manager on response templates that acknowledge issues, offer resolution paths, and express genuine empathy.
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