Customereye

Natural Instinct

Pet Products & Supplies • United Kingdomwww.naturalinstinct.com

Review data last updated .

Based on public reviews and response behavior.

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200 reviews over 181 days (about 34 per month). Busiest month: 58% of reviews — one month dominates this sample. Languages: en 100%.

Overall Score

79/100
+4.1 vs. last month3.81 ★ average rating · 200 reviews
79/100 from 200 reviews over 7 months, limited confidence. one month holds 58% of the reviews.

Pet Products & Supplies average: score 64.8, rating 4.38 stars, reply rate 37.2%, over 846 ranked companies · benchmark 1 Nov 2026

Score

78.6

Industry average 64.8

13.8 above average

Rating

3.81

Industry average 4.38

0.57 below average

Reply rate

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Industry average 37.2%

not measured

Competitive Performance Rank

Among ranked Pet Products & Supplies companies

#124of 846 ranked in Pet Products & Supplies
Top 15% · Top Tierup 63 from last month
#1 (best)#846 (worst)
#122Peer
#123Peer
#124This company
#125Peer
#126Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Category Leader

67% of reviews positive, 33% negative

67%
positive
  • Positive67%
  • Neutral1%
  • Negative33%

Sentiment Balance

Covering September 2026 — 26 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 73% of reviews in this period, with 23% negative and 4% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Half or more of these reviews arrived in a single month

Theme Distribution

Share of theme mentions

Delivery Shipping
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Product Quality
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Customer Support
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Loyalty
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Response Speed
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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