Based on public reviews and response behavior.
Among fully-analyzed Beauty & Wellness companies
60% of reviews positive, 38% negative
Covering July 2026 — 5 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 40% of reviews in this period, with 60% negative and 0% neutral.
Showing 1,020 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Delivery Shipping, making up 19.4% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 1,035 analyzed reviews. Sentiment is slipping: 41.7% of reviews in the last three months were positive, compared with 52.6% in the three months before that.