Based on public reviews and response behavior.
1,997 reviews over 820 days (about 74 per month). Busiest month: 16% of reviews. Languages: en 80%, de 7%, nl 5%.
Pet Products & Supplies average: score 63.3, rating 4.23 stars, reply rate 36.0%, over 1,132 ranked companies · benchmark 23 Oct 2026
Score
53.1
Industry average 63.3
10.2 below average
Rating
2.65
Industry average 4.23
1.58 below average
Reply rate
—
Industry average 36.0%
not measured
Among ranked Pet Products & Supplies companies
Only companies with enough recent, scoreable reviews are ranked.
43% of reviews positive, 56% negative
Covering July 2026 — 38 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 58% of reviews in this period, with 40% negative and 3% neutral.
Share of theme mentions
Themes extracted from 1,997 analysed reviews.
No strength themes identified yet
Prioritized by observed gaps vs competitors
AI analysis
A card that is absent means no signal qualified, not that nothing is wrong.
Immediately establish a domestic returns address or a no-return refund threshold (e.g., items under $60 receive a full refund without requiring physical return) to neutralize the most damaging recurring complaint. Communicate this policy clearly on product pages and order confirmations.
Conduct an immediate audit of all product listing images and orthopedic claims against the actual shipped product specifications. Replace aspirational or digitally enhanced imagery with accurate lifestyle photography.
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