Based on public reviews and response behavior.
1,000 reviews over 96 days (about 317 per month). Busiest month: 11% of reviews. Languages: da 70%, unknown 23%, no 5%.
Home & Living average: score 67.9, rating 4.44 stars, reply rate 45.4%, over 5,448 ranked companies · benchmark 30 Oct 2026
Score
31.3
Industry average 67.9
36.6 below average
Rating
4.27
Industry average 4.44
0.17 below average
Reply rate
—
Industry average 45.4%
not measured
Not ranked
too few reviews in a supported language
Text sentiment could not be measured for this company: only 25% of its reviews are in a language we score. Star ratings and review counts below are unaffected.
Based on 4 months of reviews, too short to read a trend
Reviews are mostly in da
Text sentiment could not be measured for this company: only 25% of its reviews are in a language we score. Star ratings and review counts below are unaffected.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 5,448 ranked companies in Home & Living (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around delivery shipping scores -0.261 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
The company replies to 7% of reviews against an industry average of 45%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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