Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
44% of reviews positive, 54% negative
Covering July 2026 — 8 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 63% of reviews in this period, with 38% negative and 0% neutral.
Showing 1,162 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Customer Support.
The most common complaint theme is Customer Support, making up 15.5% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 1,203 analyzed reviews. Sentiment is slipping: 35.7% of reviews in the last three months were positive, compared with 71.4% in the three months before that.
