Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
69% of reviews positive, 29% negative
Covering August 2024 — 18 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 78% of reviews in this period, with 22% negative and 0% neutral.
Showing 387 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2024.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Product Quality.
The most common complaint theme is Pricing, making up 5.3% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 419 analyzed reviews. Sentiment is improving: 97.7% of reviews in the last three months were positive, compared with 80.0% in the three months before that.
