Customereye

Costco Wholesale Canada

Media & Contentwww.costco.ca

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

45/100
2.36 ★ average rating · 1,600 reviews

Competitive Performance Rank

Among fully-analyzed Media & Content companies

#132of 172
Top 77% · Bottom Tier
#1 (best)#172 (worst)
#130Peer
#131Peer
#132This company
#133Peer
#134Peer

Overall Customer Sentiment

Below Average

37% of reviews positive, 61% negative

37%
positive
  • Positive37%
  • Neutral2%
  • Negative61%

Sentiment Balance

Covering August 2026 — 103 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 45% of reviews in this period, with 54% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,597 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Pricing
22.0%
Customer Support
13.0%
Loyalty
12.8%
Delivery Shipping
11.8%
Product Quality
10.6%

Most feedback concerns Pricing.

The most common complaint theme is Pricing, making up 22.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH71/100
71/100
signal score
  • Built from a negative-review share of 60.9% across this company's analyzed reviews.
  • 15 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.4avg rating
5
24.3%
4
5.0%
3
8.0%
2
8.1%
1
54.7%

Based on 1,600 analyzed reviews. Sentiment is improving: 55.5% of reviews in the last three months were positive, compared with 38.7% in the three months before that.

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