Firearms & Tactical • United Stateswww.cheaperthandirt.com
Review data last updated .
Based on public reviews and response behavior.
100 reviews over 1,888 days (about 1.6 per month). Busiest month: 6% of reviews. Languages: en 100%.
Firearms & Tactical average: score 62.7, rating 4.49 stars, reply rate 25.6%, over 138 ranked companies · benchmark 30 Oct 2026
Score
43.2
Industry average 62.7
19.5 below average
Rating
2.41
Industry average 4.49
2.08 below average
Reply rate
—
Industry average 25.6%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
35% of reviews positive, 65% negative
Covering February 2026 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.
Share of theme mentions
Themes from the 100 most recent reviews.
No strength themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 138 ranked companies in Firearms & Tactical (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around pricing scores -0.111 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
An overall score of 43.2 sits in the bottom quarter of about 140 ranked Firearms & Tactical companies (25th percentile: 54, median: 63). The weakest topic and the reply rate are the two levers that move this score fastest.
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