Based on public reviews and response behavior.
600 reviews over 752 days (about 24 per month). Busiest month: 13% of reviews.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
51.0
Industry average 59.1
8.1 below average
Rating
4.52
Industry average 4.41
0.11 above average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
79% of reviews positive, 20% negative
Covering July 2024 — 6 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.267 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
Sentiment has been declining (trajectory: -0.485). Review the worst months in the trend data to identify specific operational or product issues.
