Based on public reviews and response behavior.
Among fully-analyzed Firearms & Tactical companies
78% of reviews positive, 20% negative
Covering July 2026 — 1,020 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 76% of reviews in this period, with 21% negative and 3% neutral.
Showing 2,000 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Onboarding.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 2,000 analyzed reviews.
