Based on public reviews and response behavior.
600 reviews over 283 days (about 65 per month). Busiest month: 14% of reviews.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
64.4
Industry average 59.1
5.3 above average
Rating
4.83
Industry average 4.41
0.42 above average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
75% of reviews positive, 22% negative
Covering September 2024 — 50 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 84% of reviews in this period, with 16% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.170). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 99% of reviews against an industry average of 24%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
