Based on public reviews and response behavior.
600 reviews over 1,523 days (about 12 per month). Busiest month: 4% of reviews.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
59.5
Industry average 59.1
0.4 above average
Rating
3.90
Industry average 4.41
0.51 below average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
66% of reviews positive, 33% negative
Covering November 2024 — 11 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 46% of reviews in this period, with 55% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 0% of reviews against an industry average of 24%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Product Quality" is the strongest recurring theme in the reviews: 293 mentions with a sentiment score of 76.65/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
