Based on public reviews and response behavior.
600 reviews over 676 days (about 27 per month). Busiest month: 7% of reviews.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
60.6
Industry average 59.1
1.5 above average
Rating
4.46
Industry average 4.41
0.05 above average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
67% of reviews positive, 31% negative
Covering October 2024 — 22 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 91% of reviews in this period, with 9% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 0% of reviews against an industry average of 24%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Delivery Shipping" is the strongest recurring theme in the reviews: 370 mentions with a sentiment score of 70.70/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
