Based on public reviews and response behavior.
100 reviews over 536 days (about 5.7 per month). Busiest month: 20% of reviews. Languages: en 98%, es 2%.
Firearms & Tactical average: score 62.7, rating 4.49 stars, reply rate 25.6%, over 138 ranked companies · benchmark 30 Oct 2026
Score
59.0
Industry average 62.7
3.7 below average
Rating
3.42
Industry average 4.49
1.07 below average
Reply rate
—
Industry average 25.6%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
57% of reviews positive, 41% negative
Covering July 2026 — 9 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 11% of reviews in this period, with 89% negative and 0% neutral.
Share of theme mentions
Themes from the 100 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 138 ranked companies in Firearms & Tactical (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.324). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 98% of reviews against an industry average of 26%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
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