Based on public reviews and response behavior.
600 reviews over 44 days (about 415 per month). Busiest month: 69% of reviews — one month dominates this sample.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
44.9
Industry average 59.1
14.2 below average
Rating
4.59
Industry average 4.41
0.18 above average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
66% of reviews positive, 31% negative
Covering September 2024 — 413 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 65% of reviews in this period, with 32% negative and 3% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 44.9 sits in the bottom quarter of about 160 ranked Firearms & Tactical companies (25th percentile: 52, median: 58). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 90% of reviews against an industry average of 24%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
Included in the full report
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