Based on public reviews and response behavior.
100 reviews over 2,032 days (about 1.5 per month). Busiest month: 15% of reviews. Languages: en 90%, de 10%.
Firearms & Tactical average: score 63.4, rating 4.46 stars, reply rate 25.3%, over 163 ranked companies · benchmark 25 Oct 2026
Score
72.5
Industry average 63.4
9.1 above average
Rating
4.27
Industry average 4.46
0.19 below average
Reply rate
—
Industry average 25.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
75% of reviews positive, 24% negative
Covering September 2026 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.
Share of theme mentions
Themes extracted from 100 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 163 ranked companies in Firearms & Tactical (benchmark 25 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 72.5 places the company in the top quarter of about 160 ranked Firearms & Tactical companies (75th percentile: 72). Keep the drivers behind it visible in customer communication and watch the weakest topic so the position holds.
The company replies to 40% of reviews against an industry average of 25%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
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