Customereye

Military 1st

Firearms & Tactical • United Kingdomwww.military1st.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

51/100
−4.1 vs. last month4.81 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Firearms & Tactical companies

#38of 61
Top 62% · Mid Pack
#1 (best)#61 (worst)
#36Peer
#37Peer
#38This company
#39Peer
#40Peer

Overall Customer Sentiment

Mid Pack

80% of reviews positive, 19% negative

80%
positive
  • Positive80%
  • Neutral2%
  • Negative19%

Sentiment Balance

Covering December 2024 — 154 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 75% of reviews in this period, with 23% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality
21.9%
Delivery Shipping
20.8%
Response Speed
17.4%
Loyalty
12.2%
Customer Support
11.5%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM27/100
27/100
signal score
  • Built from a negative-review share of 27.3% across this company's analyzed reviews.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating
5
92.7%
4
2.8%
3
0.7%
2
0.7%
1
3.2%

Based on 600 analyzed reviews.

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