Based on public reviews and response behavior.
200 reviews over 124 days (about 49 per month). Busiest month: 40% of reviews. Languages: en 100%.
Firearms & Tactical average: score 62.7, rating 4.49 stars, reply rate 25.6%, over 138 ranked companies · benchmark 30 Oct 2026
Score
27.8
Industry average 62.7
34.9 below average
Rating
2.10
Industry average 4.49
2.39 below average
Reply rate
—
Industry average 25.6%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
35% of reviews positive, 64% negative
Covering October 2026 — 80 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 46% of reviews in this period, with 51% negative and 3% neutral.
Based on 5 months of reviews, too short to read a trend
Share of theme mentions
Themes from the 200 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 138 ranked companies in Firearms & Tactical (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around onboarding scores -0.255 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
Sentiment has been declining (trajectory: -0.714). Review the worst months in the trend data to identify specific operational or product issues.
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