Birthday in a Box

Gifts & Party Supplies • United Stateswww.birthdayinabox.com

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

43/100

+19.2 vs. last month3.82 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Gifts & Party Supplies companies

#134of 149

Top 90% · Bottom Tier

#1 (best)#149 (worst)

#132Peer

#133Peer

#134This company

#135Peer

#136Peer

Overall Customer Sentiment

Below Average

62% of reviews positive, 36% negative

62%

positive

Positive62%
Neutral2%
Negative36%

Sentiment Balance

Covering January 2023 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: January 2023.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

30.3%

Product Quality

16.7%

Response Speed

12.2%

Loyalty

11.0%

Pricing

9.7%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Customer Support, making up 7.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM24/100

24/100

signal score

•Built from a negative-review share of 32.3% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.8avg rating

5★

61.5%

4★

6.2%

3★

5.8%

2★

5.8%

1★

20.7%

Based on 600 analyzed reviews. Sentiment is improving: 56.0% of reviews in the last three months were positive, compared with 48.0% in the three months before that.

Unlock full insights