Customereye

ASOS

Apparel & Fashionwww.asos.com

Review data last updated .

Based on public reviews and response behavior.

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191 reviews over 27 days (about 215 per month). Busiest month: 97% of reviews — one month dominates this sample. Languages: en 64%, de 14%, fr 8%.

Overall Score

19/100
Short observation window (27 days)
+19.4 vs. last month1.28 ★ average rating · 191 reviews
19/100 from 191 reviews over 2 months, limited confidence. trend not shown: window under six months. one month holds 97% of the reviews.

Apparel & Fashion average: score 64.9, rating 4.29 stars, reply rate 36.9%, over 3,001 ranked companies · benchmark 29 Oct 2026

Score

19.1

Industry average 64.9

45.8 below average

Rating

1.28

Industry average 4.29

3.01 below average

Reply rate

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Industry average 36.9%

not measured

Competitive Performance Rank

Among ranked Apparel & Fashion companies

#2987of 3001 ranked in Apparel & Fashion
Top 100% · Bottom Tierup 1072 from last month
#1 (best)#3001 (worst)
#2985Peer
#2986Peer
#2987This company
#2988Peer
#2989Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

18% of reviews positive, 81% negative

18%
positive
  • Positive18%
  • Neutral1%
  • Negative81%

Sentiment Balance

Covering October 2026 — 185 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 19% of reviews in this period, with 80% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)
Hidden

Based on 2 months of reviews, too short to read a trend

Half or more of these reviews arrived in a single month

Theme Distribution

Share of theme mentions

Customer Support
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Delivery Shipping
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Loyalty
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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