Active Hound (closed)

Pet Products & Supplies • United Kingdomwww.activehound.co.uk

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

69/100

−1.8 vs. last month4.94 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Pet Products & Supplies companies

#36of 263

Top 14% · Top Tier

#1 (best)#263 (worst)

#34Peer

#35Peer

#36This company

#37Peer

#38Peer

Overall Customer Sentiment

Category Leader

89% of reviews positive, 10% negative

89%

positive

Positive89%
Neutral1%
Negative10%

Sentiment Balance

Covering August 2017 — 73 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 86% of reviews in this period, with 12% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 594 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2017.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

18.3%

Product Quality

17.4%

Customer Support

17.1%

Response Speed

15.5%

Loyalty

14.8%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM27/100

27/100

signal score

•Built from a negative-review share of 9.7% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.9avg rating

5★

96.3%

4★

2.5%

3★

0.3%

2★

0.5%

1★

0.3%

Based on 600 analyzed reviews. Sentiment is slipping: 33.3% of reviews in the last three months were positive, compared with 66.7% in the three months before that.

Unlock full insights