Customereye

Tails

Pet Products & Supplies • United Kingdomtails.com

Review data last updated .

Based on public reviews and response behavior.

Tip: Tap or click the ⓘ icons to learn how to read each section. Expand cards for evidence.

Overall Score

53/100
4.38 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Pet Products & Supplies companies

#196of 263
Top 75% · Mid Pack
#1 (best)#263 (worst)
#194Peer
#195Peer
#196This company
#197Peer
#198Peer

Overall Customer Sentiment

Mid Pack

76% of reviews positive, 23% negative

76%
positive
  • Positive76%
  • Neutral1%
  • Negative23%

Sentiment Balance

Covering July 2026 — 144 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 24% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,000 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
18.9%
Product Quality
17.1%
Customer Support
15.3%
Loyalty
12.9%
Pricing
7.9%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 5.8% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM43/100
43/100
signal score
  • Built from a negative-review share of 23.2% across this company's analyzed reviews.
  • 11 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating
5
74.1%
4
10.1%
3
4.4%
2
2.8%
1
8.6%

Based on 1,000 analyzed reviews. Sentiment is holding steady: 89.6% of reviews in the last three months were positive, compared with 85.7% in the three months before that.

Unlock full insights

Sign up to view detailed data and analysis