Based on public reviews and response behavior.
1,000 reviews over 1,514 days (about 20 per month). Busiest month: 8% of reviews. Languages: en 95%, unknown 5%, af 0%.
Cosmetics & Fragrance average: score 60.4, rating 4.31 stars, reply rate 37.1%, over 356 ranked companies · benchmark 4 Oct 2026
Score
79.5
Industry average 60.4
19.1 above average
Rating
4.16
Industry average 4.31
0.15 below average
Reply rate
—
Industry average 37.1%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
64% of reviews positive, 32% negative
Covering May 2025 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.
Share of theme mentions
Themes extracted from 1,000 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 356 ranked companies in Cosmetics & Fragrance (benchmark 4 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 79.5 places the company in the top quarter of about 350 ranked Cosmetics & Fragrance companies (75th percentile: 70). Keep the drivers behind it visible in customer communication and watch the weakest topic so the position holds.
The company replies to 99% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
