Customereye

Pure Pet Food

Pet Products & Supplies • United Kingdompurepetfood.com

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

55/100
−22.7 vs. last month4.54 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Pet Products & Supplies companies

#166of 263
Top 63% · Mid Pack
#1 (best)#263 (worst)
#164Peer
#165Peer
#166This company
#167Peer
#168Peer

Overall Customer Sentiment

Mid Pack

84% of reviews positive, 15% negative

84%
positive
  • Positive84%
  • Neutral1%
  • Negative15%

Sentiment Balance

Covering November 2024 — 19 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 63% of reviews in this period, with 37% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Product Quality
16.8%
Customer Support
15.7%
Delivery Shipping
14.3%
Loyalty
14.1%
Onboarding
9.6%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW5/100
5/100
signal score
  • •Built from a negative-review share of 12.7% across this company's analyzed reviews.
  • •1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating
5★
79.7%
4★
9.5%
3★
2.7%
2★
1.3%
1★
6.8%

Based on 600 analyzed reviews. Sentiment is improving: 92.3% of reviews in the last three months were positive, compared with 85.7% in the three months before that.

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