Customereye

Principal Insurance

Professional Services • United Kingdomprincipalinsurance.co.uk

Review data last updated .

Based on public reviews and response behavior.

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600 reviews over 298 days (about 61 per month). Busiest month: 14% of reviews.

Overall Score

50/100
−3.4 vs. last month4.48 ★ average rating · 600 reviews
50/100 from 600 reviews over 11 months, high confidence.

Professional Services average: score 66.2, rating 4.38 stars, reply rate 42.8%, over 1,436 ranked companies · benchmark 24 Oct 2026

Score

49.9

Industry average 66.2

16.3 below average

Rating

4.48

Industry average 4.38

0.10 above average

Reply rate

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Industry average 42.8%

not measured

Competitive Performance Rank

Among ranked Professional Services companies

#1261of 1436 ranked in Professional Services
Top 88% · Bottom Tierdown 23 from last month
#1 (best)#1436 (worst)
#1259Peer
#1260Peer
#1261This company
#1262Peer
#1263Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

78% of reviews positive, 20% negative

78%
positive
  • Positive78%
  • Neutral2%
  • Negative20%

Sentiment Balance

Covering November 2024 — 12 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 83% of reviews in this period, with 17% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Customer Support
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Pricing
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Product Quality
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Onboarding
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Communication
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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