Primo Water

Food & Beverage • United Statesprimowater.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

44/100

+63.9 vs. last month2.58 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Food & Beverage companies

#497of 551

Top 90% · Bottom Tier

#1 (best)#551 (worst)

#495Peer

#496Peer

#497This company

#498Peer

#499Peer

Overall Customer Sentiment

Below Average

40% of reviews positive, 59% negative

40%

positive

Positive40%
Neutral1%
Negative59%

Sentiment Balance

Covering August 2024 — 248 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 24% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 595 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

21.7%

Delivery Shipping

19.3%

Loyalty

15.3%

Product Quality

10.2%

Pricing

9.8%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 21.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH56/100

56/100

signal score

•Built from a negative-review share of 45.7% across this company's analyzed reviews.
•35 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.6avg rating

5★

37.2%

4★

1.8%

3★

1.2%

2★

2.0%

1★

57.8%

Based on 600 analyzed reviews. Sentiment is improving: 85.4% of reviews in the last three months were positive, compared with 10.0% in the three months before that.

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