Customereye

The Naked Marshmallow Co.

Food & Beverage • United Kingdomnakedmarshmallow.co.uk

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

50/100
−4.2 vs. last month4.12 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Food & Beverage companies

#418of 551
Top 76% · Bottom Tier
#1 (best)#551 (worst)
#416Peer
#417Peer
#418This company
#419Peer
#420Peer

Overall Customer Sentiment

Below Average

76% of reviews positive, 23% negative

76%
positive
  • Positive76%
  • Neutral1%
  • Negative23%

Sentiment Balance

Covering December 2024 — 18 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 56% of reviews in this period, with 44% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
27.8%
Product Quality
19.6%
Response Speed
12.1%
Customer Support
10.5%
Loyalty
10.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 5.7% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM38/100
38/100
signal score
  • •Built from a negative-review share of 19.3% across this company's analyzed reviews.
  • •2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.1avg rating
5★
69.2%
4★
6.8%
3★
5.5%
2★
4.3%
1★
14.2%

Based on 600 analyzed reviews. Sentiment is slipping: 59.6% of reviews in the last three months were positive, compared with 79.6% in the three months before that.

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