Customereye

Morrisons Supermarkets

Food & Beveragegroceries.morrisons.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

39/100
−0.9 vs. last month3.31 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Food & Beverage companies

#525of 551
Top 95% · Bottom Tier
#1 (best)#551 (worst)
#523Peer
#524Peer
#525This company
#526Peer
#527Peer

Overall Customer Sentiment

Below Average

57% of reviews positive, 42% negative

57%
positive
  • Positive57%
  • Neutral2%
  • Negative42%

Sentiment Balance

Covering December 2024 — 114 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 55% of reviews in this period, with 43% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
26.0%
Loyalty
15.7%
Product Quality
13.2%
Pricing
12.3%
Delivery Shipping
10.1%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 26.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH90/100
90/100
signal score
  • Built from a negative-review share of 69.7% across this company's analyzed reviews.
  • 17 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.3avg rating
5
46.2%
4
10.0%
3
5.3%
2
6.0%
1
32.5%

Based on 600 analyzed reviews.

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