EF Tours Canada

Flight & Hotel Booking • Canadaeftours.ca

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

70/100

−1.0 vs. last month4.44 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Flight & Hotel Booking companies

#36of 225

Top 16% · Top Tier

#1 (best)#225 (worst)

#34Peer

#35Peer

#36This company

#37Peer

#38Peer

Overall Customer Sentiment

Category Leader

86% of reviews positive, 14% negative

86%

positive

Positive86%
Neutral1%
Negative14%

Sentiment Balance

Covering October 2024 — 75 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 85% of reviews in this period, with 13% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

31.6%

Loyalty

16.2%

Customer Support

14.9%

Pricing

8.5%

Response Speed

7.6%

Most feedback concerns Product Quality.

The most common complaint theme is Delivery Shipping, making up 4.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW10/100

10/100

signal score

•Built from a negative-review share of 17.7% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

70.2%

4★

15.5%

3★

6.8%

2★

3.0%

1★

4.5%

Based on 600 analyzed reviews. Sentiment is improving: 92.9% of reviews in the last three months were positive, compared with 86.5% in the three months before that.

Unlock full insights