Chi Chi London

Apparel & Fashion • United Kingdomchichiclothing.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

33/100

−20.0 vs. last month1.17 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#316of 330

Top 96% · Bottom Tier

#1 (best)#330 (worst)

#314Peer

#315Peer

#316This company

#317Peer

#318Peer

Overall Customer Sentiment

Below Average

16% of reviews positive, 82% negative

16%

positive

Positive16%
Neutral2%
Negative82%

Sentiment Balance

Covering November 2024 — 5 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

20.0%

Delivery Shipping

18.5%

Communication

18.2%

Customer Support

12.3%

Pricing

10.3%

Most feedback concerns Loyalty.

The most common complaint theme is Loyalty, making up 20.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH56/100

56/100

signal score

•Built from a negative-review share of 46.3% across this company's analyzed reviews.
•21 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.2avg rating

5★

3.0%

4★

0.0%

3★

0.8%

2★

2.8%

1★

93.3%

Based on 600 analyzed reviews. Sentiment is improving: 18.2% of reviews in the last three months were positive, compared with 9.3% in the three months before that.

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