CEL

Beauty & Wellness • United Statescel.md

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

68/100

4.33 ★ average rating · 1,016 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#72of 351

Top 21% · Top Tier

#1 (best)#351 (worst)

#70Peer

#71Peer

#72This company

#73Peer

#74Peer

Overall Customer Sentiment

Category Leader

73% of reviews positive, 25% negative

73%

positive

Positive73%
Neutral2%
Negative25%

Sentiment Balance

Covering July 2023 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 992 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2023.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

22.3%

Pricing

16.6%

Product Quality

13.4%

Customer Support

11.9%

Delivery Shipping

11.9%

Most feedback concerns Loyalty.

The most common complaint theme is Delivery Shipping, making up 11.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH56/100

56/100

signal score

•Built from a negative-review share of 24.6% across this company's analyzed reviews.
•8 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating

5★

72.6%

4★

10.9%

3★

3.5%

2★

2.3%

1★

10.6%

Based on 1,016 analyzed reviews. Sentiment is slipping: 0.0% of reviews in the last three months were positive, compared with 33.3% in the three months before that.

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